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Tuesday, April 15, 2008
Rhodia - New Miracare Plaisant & Mirasheen STAR
Rhodia strengthens its presence in the hair and skin care market with the launch of two new high-performance systems created to meet end-consumer demands for well-being, caring, natural and eco-friendly products and provide greater efficiency and convenience for personal care formulators.
Rhodia is launching two innovations in the specialty cleansing and conditioning segments: .
- Miracare® Plaisant, a new plant-based surfactant system, offers an eco-friendly solution for mild and refreshing cleansing. This performance concentrate is suitable for sulfate-free body washes, shampoos, facial cleansers and liquid hand soaps..
- Mirasheen® STAR, an innovative pearlizer, delivers outstanding shine and opacity to enhance the pearlescent appearance and texture of personal care products that signal high quality and sensory benefits perceived by the consumer. Mirasheen® STAR is suitable for a wide range of white and colored rinse-off formulations: silky shampoos, nourishing conditioners, liquid hand soaps, moisturizing facial and body washes, replenishing masks and exfoliants..
Please contact your local Walsh & Associates, Inc. sales representative for more information on Miracare Plaisant or Mirasheen STAR.
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