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Friday, June 06, 2008
Lubrizol Introduces SensiMap Formulating Concept
Formulating products to meet specific consumer preferences is more important than ever. Now, with the SensiMap Formulating Concept, customizing the sensory profile of products becomes less complicated. Using the SensiMap Formulating Concept tools, it is easier to select the ideal combination of rheology modifiers and sensory modifiers and fine tune them to deliver precisely the right feel at exactly the right stage during application.
For the SensiMap Formulating Concept, Noveon Consumer Specialties offers a range of Carbopol Ultrez polymers and Schercemol esters from which formulators may select options that impact texture and sensory in synergy with other ingredients in their formulation. Combining Carbopol polymers with Schercemol esters harmonizes sensory cues to provide a pleasant skinfeel from initial application through afterfeel.
Contact your local Walsh & Associates, Inc. sales representative for more information on the SensiMap Formulating Concept.
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